CLIENT WORK
AMG DRIVING ACADEMY
Overview
The AMG Driving Academy allows consumers to develop high-performance driving skills in a premier selection of AMG machines, offering six levels of driving programs from learning the fundamentals of driving dynamics to learning the skills required to pursue professional racing. Held at premier racetracks across the country, the AMG Driving Academy hosts more than 2,100 drivers a year in a fast-paced luxury setting.
Our Involvement
Overall program management with a dedicated full-time team handling logistics, registration, event services, communications, and reporting
Development and creation of curriculum for half-day, full-day, and multi-day programs
Development and design of drive course on track and on skid pads
Fleet management and service for more than 100 vehicles
Staffing of drivers, hospitality, and event producers
Aston Martin Ice Drive
Overview
The ultra-luxury winter escape – Aspen – was the ideal backdrop to showcase the exceptional drive performance of the Aston Martin DBX707 in winter drive conditions. Over the course of three days, registered guests enjoyed a 3-hour experience in the “fastest SUV in the world.”
Guests enjoyed luxury hospitality onsite next to a custom-built snow and ice track when not taking part in one-on-one drive instruction that included 4 drive modules and hot laps.
Our Involvement
Overall program management handling all aspects of production including logistics, registration, hospitality, communications, and reporting
Development and creation of curriculum for a 3-hour drive experience
Development, design and build of snow and ice course
Shuttle service logistics and drivers to transport guests from St Regis Hotel to track
Staffing of drivers, hospitality, and event producers
McLaren Artura Press Launch
Overview
McLaren held a press launch event for the Artura in Las Vegas where members of the press were invited to experience the luxury performance of the Artura both on the road and on the track. An appropriate hospitality area was needed at the track to host the press and showcase some of the vehicle assets.
Our Involvement
Design and build of the track hospitality suite including furnishings, A/V and branding
Design and production of custom plinths to feature vehicle assets
Logistic coordination of vendors for all onsite branded elements
Volkswagen Dealer Meeting Video Production
Overview
Volkswagen wanted to create a jaw-dropping video featuring the new electric compact crossover- VW ID.4, Taos and Atlas Cross Sport, and Atlas Cross Sport Basecamp edition for their annual dealer meeting that was being held virtually due to COVID. The goal was to create a visually impactful video that not only generated excitement for the design but also demonstrated the vehicle’s dynamic capabilities by showcasing the vehicle in winter driving conditions.
Our Involvement
Created a custom snow track at Radius Drive’s Firehorse Ranch in Crested Butte, Colorado
Secured all production equipment needs for a 4-day shoot
Coordinated with SAG to ensure compliance with all COVID Safety protocols for crew
Staffing of production team onsite to assist with logistics
Provided all fleet maintenance onsite
Rebelle Rally Training for Infiniti
Overview
Infiniti was participating for the first time in the all-women off-road navigation rally - the Rebelle Rally - with the award-winning QX80 SUV that was modified to tackle the challenge. Two veteran automotive journalists were selected to form the Team Wander Women. And, while both have extensive driving experience, Infiniti wanted to ensure they were fully prepared. The team finished in the top 10 for rookies.
Our Involvement
Provided specialized driver and technique training to the Infiniti team over the course of two days on sand dunes and rocky terrain conditions in Dumont Dunes in the Mojave Desert
Kia Telluride Press Launch
Overview
Kia sought a unique natural environment to highlight the new Telluride off-road capabilities to members of the press. Throughout the course of a week, small groups of the media were invited to take part in exciting, yet challenging drives throughout the Geronimo Oaks game preserve near San Antonio, Texas.
Our Involvement
Design and build of an offroad capabilities course with natural obstacles
Routing of a 2-mile natural terrain drive
Development of drive curriculum and staffing of drivers and program managers
Robb Report California Coastal Drive
Overview
Created to bring the pages of Robb Report to life through extraordinary experiences, RR1 members are provided opportunities to exclusive experiences with other like-minded tastemakers. Now in its 3rd year, the California Coastal is a road rally that takes guests on a picturesque journey that includes stunning vistas, unforgettable pit stops and luxury dining experiences along the California Coast.
Our Involvement
Overall program management including routing, logistics, and fleet management
Staffing of all drivers, fleet support staff and program managers
Provide onsite technician and vehicle maintenance equipment
Development of dynamic drive routes to accommodate set times for exclusive experiences along the way
Maserati Winter Drive Program
Overview
Maserati wanted to showcase the dynamic capabilities of its vehicles in adverse driving conditions. Invited guests of Maserati - comprised of customers and members of the media - were able to drive the Ghibli, Levante, and Quattroporte on a custom-made snow track to learn dynamic safety skills at Radius Drive’s exclusive Firehorse Ranch in Crested Butte, Colorado.
Our Involvement
Custom course design and construction
Program development including registration, travel assistance, curriculum design, and non-driving hospitality
Professional Drivers for instruction
Fleet support and maintenance
Cadillac Escalade Dealer Training
Overview
Cadillac Dealer Training Program was created to provide extensive, hands-on training for the Escalade to dealership personnel throughout the country. The program visited six cities across the country for half-day training sessions. Over the course of two months, a total of 12 training sessions were held training more than 2,400 people.
Our Involvement
Development and creation of curriculum including feature/function comparison with competitive models
Development and design of street drive course and exercise recommendation in conjunction with lead Cadillac engineers to appropriately demonstrate vehicle features
Sourced and secured all permits and contacts for training locations including staging areas
Fleet management of 50 vehicles
Staffing of drivers, hospitality, and event producers
Management and administration of participant enrollment and completion reporting
Nissan GT Academy US Finals
Overview
Nissan and Sony partnered on a “virtual-to-reality” contest that offered racers from PlayStation®3 driving simulator Gran Turismo®6 the opportunity to transition for the virtual racing world to a real-life track with the ultimate prize being a place on the International Nissan Race Team. Radius was tasked with creating the track evaluation program for the US Finals for the 20 selected contestants.
Our Involvement
Development of performance driving competition criteria
Securing and designing the course
Establishing safety protocols and evaluation criteria for the drivers
Providing instruction prior to competition
Served as competition judges and consulted with show hosts in determining winners
Cadillac ELR Dealer Training
Overview
Cadillac Training wanted a specific training drive module developed to highlight the vehicle attributes and drive capabilities of their luxury electric vehicle – the Cadillac ELR – to train dealer personnel on both the features/functions of the vehicle, as well their hybrid engine technology.
Our Involvement
Sourced all competitive vehicles
Developed drive course design and worked with EV engineering team to ensure it appropriately demonstrated vehicle highlights and capabilities
Identified event locations and secured all permits for training locations and staging areas
Managed and executed program set-up, event, and tear down
Staffing of pro drivers, hospitality, and event producers
Handled all aspects of fleet management
Pirelli World Challenge Race Series
Overview
Consumer activation at the Pirelli World Challenge Race Series included a large onsite display, iRacing Simulators, guided tours of the Paddock and a Hot Lap program for VIP customers. The invite-only VIP event hosted more than 2,400 people at 24 event days annually in addition to providing the Official Pace Car for the series.
Our Involvement
Professional drive staff to provide race car walk-around presentations
Moderators to conduct Paddock Tours and Corral Dynamics Briefings
Professional drivers to lead safety briefings and accompany customers on their track laps
Driving instruction to media for track laps
Driver for Official Pace Car (Don Harple)
Audi Winter Driving Experience
Overview
To showcase the launch of the Audi Q3 and Audi S3, Audi launched a Winter Driving Experience activation to complement its sponsorship of the US Ski Team at the FIS World Skiing Championships in Vail and Beaver Creek. The 10-day event hosted more than 1,000 people, providing participants the opportunity to experience the dynamic driving features on both a custom ice course and a parcours course offering multiple off-road obstacles.
Our Involvement
Design and construction of two outdoor winter courses - a Q3 Parcours Course and a S3 Ice Drive Course
Procurement of sites and permits
Static display design and construction
Development of all programming - drive design, curriculum, safety protocols, data capture, and reporting
Professional drivers for course instruction
Staffing for hospitality
Fleet management of 16 pre-production vehicles
Cadillac V Series Launch Tour
Overview
Cadillac V Launch Tour was created to provide in-depth, high-performance training for the Cadillac CTS V and ATS V to dealership personnel and allow select consumers to experience the vehicles first-hand on a track. The program included full-day sessions held at four racetracks over the course of two months and introduced more than 850 dealer personnel and 200 consumers to the new vehicles.
Our Involvement
Development and creation of all curriculum including feature/function comparison with competitive models
Procurement of all competitive models
Development and design of classroom and track curriculum in conjunction with lead Cadillac engineers to appropriately demonstrate vehicle features
Fleet management and technical support of 50 vehicles
Staffing of professional drivers, hospitality and event producers
Management and administration of participant enrollment and post-program reporting
Inifiniti 30-year Anniversary Press Event
Overview
In honor of their 30 year Anniversary, Infiniti spent almost two weeks out in the New Mexican desert at Spaceport America, celebrating three decades of revolutionary World’s First Technologies and the technologies of the future. Members of the media were invited to attend this historic event to drive the brand’s full line-up of vehicles in various settings - a street drive course, a dynamics course, a rallycross course, and a custom-built, off-road terrain challenge course. Over the course of 12 days, 150 journalists attended the event.
Our Involvement
Designed and constructed all drive courses with safety protocols
Provided drive instruction to participants
Staffing for the event including hospitality, product specialists, drivers, and technicians
All event management prior, during, and after the event