THE Radius Advantage

OUR EXPERTISE

Our core competency is creating world-class automotive experiences that not only showcase vehicle capabilities but also immerse people in the brand. We have the expertise to go beyond a typical road drive and have broad capabilities of developing driving scenarios that replicate real life driving situations to teach the proper maneuvers, safely instilling confidence in drivers, as well as teaching high performance driving to all levels of drivers.

But… it’s not just about the vehicle. It’s about the entire experience and our entire team is dedicated to ensuring everything about the brand environment - from the location to the hospitality design to program communications and everything in between is tailored for the audience and the brand.

OUR APPROACH

We are not a typical experiential agency claiming to execute drive programs, but rather an agency comprised of highly knowledgeable drive instructors, curriculum designers, strategists and brand marketers who develop vehicle-centric experiences tailored to a specific audience.

Our strength is the ability to fuse the product message while exhibiting it in a performance environment, all the while providing limitless opportunity for creating unique content that can later be used in both print and digital for any number of purposes.

WHY WE DO THIS

Quite simply, we love cars. All cars.  Luxury cars, sports cars, big cars, small cars… if it has an engine, is a hybrid or is all-electric, we want to drive it and we want to share our love for driving with everyone else.

It all started when three of us – Don, Laszlo and Tommy – met in 2008… over a couple of beers an idea was born.  We decided we could take our vision of providing high performance event and drive design at a premium level to everyone.

It’s that simple… we wanted to use our knowledge of designing drive curriculums in a brand-centric way and share that.  Over time, we have added brand marketers, strategists, hospitality staff, technicians and even our elite set-up team we call Cone Team Six to Radius in order to better serve the needs of our clients.

We aren’t done growing. Last year, we acquired property in Crested Butte, CO, and created Firehorse Ranch - a unique winter drive experience where we custom create a snow/ice track and skidpad with a mountain ski resort backdrop. Firehorse Ranch is exclusive to Radius and allows us to offer this one-of-a-kind opportunity to showcase vehicle and safety capabilities, providing guests with a fully immersible brand experience with a customized itinerary.